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Engagement rate calculator
See how engaging your Instagram page really is and how it compares with typical pages of your size.
—engagement rate
How is engagement rate calculated?
Engagement rate = (likes + comments + saves and shares) ÷ followers × 100. It shows what share of your audience reacts to a typical post.
What is a good engagement rate?
Smaller pages naturally have higher rates. As a rough guide: under 10k followers 3–6%, 10k–100k 1.5–3.5%, over 100k 1–2%. Compare yourself with pages of the same size and niche.
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